What is PPC (Page Per Click)?

Pay Per click also called as Cost Per Click it is a internet advertising model to drive traffic to your website instantly and in this model Advertiser pays a Publisher when a click is made.

Types of Ad Campaign in PPC.
There are 5 types of Ad camign in PPC
1. Search Network
2. Display Network
3. Shopping
4. Video
5. Universal App

Abbreviation

Search Engine Optimization is a technique to increase the traffic on your website/web page to increase its visibility on Search Engine Result Page (SERP).

Imagine for a minute that you are a librarian, not a normal but one for every book in the world. people depend on you every day to find the exact book they need. then
How do you do it?
You need a system to understand what's inside each book and how every book relates to each other.
Your system needs to take a lot of information and spilt the best answer for a customer question. its not an easy job.
Search engine like Google and Bing are the Librarian of the internet.
Their system collects every information on the web. So they found exactly what searcher is looking for.
In the every search engine there is a secret recipe called an algorithm for all that info into useful result.  Now if you own a website search results matter. when your page has high ranking they help more people find you the key to high ranking is making sure your site has the ingredients search engine needs for their recipe this called Search Engine Optimization.